Dunkin’ Donuts found itself in hot water with Liverpool fans after replacing the club crest with a modified DD one on social media site Twitter. The American company tweeted an altered version of the crest, and Reds fans were particularly incensed about the replacement of the Hillsbrough flames with iced coffees.
The famous “You’ll never walk one” was replaced with the slogan “America runs on Dunkin”, with the Shankly Gates also making way for a few doughnuts and a coffee (see picture below)
Dunkin’ Donuts are Liverpool’s official “coffee, tea and bakery provider” after the Reds inked a multi million pound deal with them in January 2014.
After the backlash, with Liverpool fans accusing the club of “selling its soul”, DD quickly defended the offending tweet and apologised “for any insensitivity” towards the club’s crest. They also added that “they did not intend any offense, particularly to the club’s supporters”
