French giants Paris Saint-Germain have taken a big step towards rebranding by unveiling a new logo that will be used beginning the 2013/14 season. The logo change was announced by PSG on February 22, 2013 and features some radical changes, such as the disappearance of the cradle and the year 1970 ( the year the club was formed).
While the old logo had Paris Saint-Germain written on top of the Eiffel Tower, the new logo has only Paris written on the top, with Saint-Germain moving to the bottom.
The font of Paris is also larger than Saint-Germain, with a difference also being made in the shade of blue used in the logo.
Below is the new logo, followed by the old one.
So, PSG basically want to wipe out evidence that they existed in the last century?
No history?
Nice upgrade on the logo, PSG! That baby crib thing had to go, but not the established year.
Sean, you really think these minor changes amount to wiping out their whole history? Come on. This is a much smaller change than the one Arsenal made a few years back.
It’s the arab ownership, not trying to be racist, but the arab owners want to reduce the christian influence on the club, hence the smaller ‘Saint-Gemain’ print, by the removal of the year of 1970 I think they want to make a statement because of the influx of money put in, they probably want to convey a side on the rise without acknowledging that they have only been founded 40 years ago, basically their no relative history.
I like the old logo more… their name is Paris Saint Germain (PSG) not Paris…
well the baby crib can go though 😛
Why remove the baby crib?! 🙁
My club is Cardiff City FC established in 1899 – 1st Premier League season 2013/14. Our Malaysian owners have completely changed our badge and the colour of our strip from blue to red, they also want to alter our name! So many club owners who invest heavily seem to want to do these things, but if their money brings success? then what can you really say? It is hard to take but easy to understand maybe?